Research conducted by Alan R. Hirsch, M.D., of the Smell & Taste Treatment Research Foundation reveals the following snack food personalities:

Potato Chips: Potato-chip lovers are successful high achievers who enjoy the rewards and trimmings of their success, both in business and in family life.

Snack Crackers: Contemplative and thoughtful, people who prefer snack crackers base their decisions on logic rather than emotions.

Meat Snacks: Gregarious and social, those who reach for a savory bag of pork rinds or crave beef jerky and other meat snacks are often the life of the party. They are loyal and true friends who can always be trusted.

Pretzels: Lively and energetic, pretzel fans seek novelty and thrive in the world of abstract concepts. They often lose interest in mundane, day-to-day routines.

Tortilla Chips: Perfectionists in regards to their own actions and to the community at large, people who crave tortilla chips are humanitarians who are often distressed by the inequities and injustices of society.

Cheese Curls: Formal, conscientious and always proper, the cheese-curl lover can be described with one word: integrity. They will always maintain moral high ground with their family, work, and romantic partners.

For more information:

The Smell & Taste Treatment Research Foundation
Water Tower Place, #990 West
845 N. Michigan Avenue
Chicago, IL 60611
312-938-1042