Chitra Agrawal calls herself an American Born Confused Desi, a term commonly used to describe a “desi” or South Asian born and brought up in the US. In Chitra’s case, she is of Indian descent, born in New Jersey, raised in California, and now settled in Brooklyn, New York. While labels can be hard to shake, for Chitra, this cultural disparity was her fuel. In 2009, she started her inspiring blog, The ABCDs of Cooking, a journal of vegetarian recipes rooted in traditional Indian cooking and reflective of Indian diaspora. She also channels her heritage into Brooklyn Delhi, her line of premium achaars, an Indian pantry staple.