Note: Adapted from The Mustard Book by Rosamond Man and Robin Weir.
Reprinted from The L.A. Times by Noelle Carter. Reprinted with permission.
Jeremy Bailenson, founding director of Stanford University's Virtual Human Interaction Lab, is studying whether the experience of being a virtual cow will make people feel more empathy. "[Our previous work] showed that if you had occupied the avatar of another person, you showed empathy toward them," Bailenson says. "But no one had ever tried this with another species."