Reprinted from Morocco: A Culinary Journey with Recipes from the Spice-Scented Markets of Marrakech to the Date-filled Oasis of Zagora by Jeff Koehler. Chronicle Books © 2012
Jeremy Bailenson, founding director of Stanford University's Virtual Human Interaction Lab, is studying whether the experience of being a virtual cow will make people feel more empathy. "[Our previous work] showed that if you had occupied the avatar of another person, you showed empathy toward them," Bailenson says. "But no one had ever tried this with another species."