2.Cut the cauliflower into 1-inch florets and place in a large bowl. Drizzle with the oil and toss with your hands to coat each floret.
3.In a small bowl, combine the dry rub, coriander and salt. Add the spice mixture to the cauliflower. Once again, no tool is better than your hands. Get in there and make sure all of the florets are well coated.
4.Place the cauliflower on a baking sheet and spread out evenly in a single layer. Don’t worry if it is a little crowded. If you really cannot fit it on one sheet, use two.
5.Bake for about 15 minutes. Stir and bake for another 15 minutes or until the cauliflower is well browned and cooked through. Serve hot.
The recipe is adapted from Modern Spice by Monica Bhide (Simon & Schuster 2009).
Jeremy Bailenson, founding director of Stanford University's Virtual Human Interaction Lab, is studying whether the experience of being a virtual cow will make people feel more empathy. "[Our previous work] showed that if you had occupied the avatar of another person, you showed empathy toward them," Bailenson says. "But no one had ever tried this with another species."